Roberto Motta Quote:
Bertone Museum Becomes a National Historic Site
On November 2 the Italian Ministry of Heritage and Culture announced that the “Bertone Collection” kept at the company headquarters in Caprie, is now part of the national artistic heritage of Italy. Unfortunately, the Collection is missing some jewelry, but the majority of the collection now is safe.
Thanks to the sale of the former Bertone plant in Grugliasco to Fiat, Mrs. Lilli Bertone, widow of Nuccio, has regained almost all of the collection. Bertone has become a new company at the behest of Lilli Bertone. (On September 23 Fiat confirmed the investment of 550 million Euros into the plant, which will be set up to produced future Maserati models.)
In November, through a legislative decree of the Ministry of Heritage and Culture, the collection has become part of the national artistic heritage of Italy and as such cannot be dismembered, or leave its historic home.
Currently, the collection consists of 78 items; production cars, concept cars and pieces, and is kept in the building that was designed and personally designed by Nuccio Bertone in the late sixties and opened in 1971.
”The decree of the Ministry,” said Lilli Bertone, “comes at a time full of meaning for us. We are now the only independent Italian car designer and next year we will celebrate the centenary of the company. We welcome with joy and deep satisfaction this award, whose message is very clear: all the efforts we have done and are doing, day after day, to maintain our independence and especially to grow the company without relocating, or leaving Italy are officially recognized at the institutional level.
“The Museum Bertone has led us to a financial commitment of 2.2 million Euros; a big investment, which is part of a broader strategic plan, aimed at strengthening the company in international markets while underling our world-renown ‘Italian-ness’. We are taking sixty new engineers for our office in Capri and we opened two new offices in Beijing and Monaco of Bavaria, to better follow our main customers.”
The Bertone Museum in Caprie will be open to the public in 2012, to coincide with the centenary celebrations of the founding of Carrozzeria Bertone.
Unfortunately the collection does not include the six jewels sold during an auction organized by RM as part of the Concorso d’Eleganza Villa d’Este on Lake Como last May.
The cars were auctioned during the period of “special administration” and included the Stratos HF Zero (1970), sold for 761,600 euros, and the Lamborghini Marzal (1967) sold for 1,512,000 euros.
Bertone was founded in Turin in 1912 by Giovanni Bertone, who passed the reins to his son Nuccio (short for Joseph). The company had its heyday in the post world war II period, when he produced the Giulietta Sprint. Over the years, Bertone has made countless projects that have entered the hearts of fans of the four wheels, including the Alfa Romeo Montreal, the Lamborghini Miura, Countach, the Lancia Stratos and the ” economically challenging” Fiat 850 Spider and the Fiat X1 / 9. After the death of Nuccio, in 1997, the company went through a difficult period that led the company to the brink of bankruptcy. In 2009, with the promised sale of the Fiat factory in Turin Grugliasco, Bertone has become a new company at the behest of Lilli Bertone.
Mrs. Bertone, along with the CEO and the Director General Mark Philippa Sandro Colella, wanted to give continuity to the body, by purchasing the brand, the historical archive, and finally the museum. The “new” Bertone, does not produce cars, but deals with design and engineering for automobile manufacturers.
To celebrate the centenary of the company that will be celebrated next year, Bertone is preparing a futuristic supercar that will be presented at the Geneva Motor Show in March 2012.